The only requirement for Australia Day is an Esky (or ‘cooler’ in less linguistically advanced countries) full of essential supplies like beer and sausages, and the skills to pack it all in.
So leading up to Australia Day, Aussie customers had the chance to win the an Esky full of goodies to help them celebrate. All they had to do was prove they were worthy by showing off their esky packing skills. The better you pack in the digital world, the better the Esky you can win for Australia Day.
APMA Star Award – Bronze for Activity Generating Brand LoyaltyPlay Esky Pack Attack
- Adobe Illustrator
- Adobe Photoshop
- IA / UI design
- Responsive Design